Great Pacific Race
Client: Great Pacific Race
Studio: Reakt
Overview:
The Great Pacific Race is one of the toughest competitions on Earth, with a distance of 2400 nautical miles. Three or Four person crews compete against other teams to row from San Francisco to Hawaii. Reakt was tasked with rebranding and updating their digital presence to better portray the true ethos of the race.
Role:
-Creative Direction
-Brand Identity
-UX/UI
-Client Relations
-Creative Team Management
Date:
October 18, 2023